Adidas Future Vision 2035 – Foresight and Backcasting Course

For my Foresight & Backcasting course, I collaborated with a group to create a future vision for Adidas in 2035. The project began with individual trend-based research, followed by the creation of a detailed foresight map. We envisioned Adidas as a holistic personal coach, offering athletes personalized guidance in movement, nutrition, mindset, and recovery. This project showcased our strategic thinking and ability to anticipate future needs, positioning Adidas as a complete lifestyle partner for the next generation of athletes.